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Brand Check and Customer Loyalty


Every other person on this planet must be using the Internet to access any kind of information, or perhaps, Internet mania has been grasping everyone’s mind nowadays. It has become a daily ritual to surf on Internet to enquire about the different products or online shopping or just to unlock the human curiosity about unknown/alien information! And everything is available online just with a click of a mouse.
Internet is a hub of all information, and it is good to have some piece of information before actually buying products which definitely give some ideas about all the other products available in the market.
When it comes to health-related issues; people are more conscious about the medicines and their uses/side effects! Especially the western world is keener on tackling health problems compared to developing countries, but, definitely, the number is increasing optimistically; thanks to the IT boom in India!
On the other hand, the pharmaceutical companies are fuelling their websites with lots more heart-touching pictures-videos/audio.  The home page of every other well-known Pharma company is showing their social faces which definitely help in gathering the trust of people, and connecting a loyal customer/consumer!
Attractive captions, bright and hopeful pictures, and encouraging words are definitely grabbing the attention, and creating brand loyalty directly in customer’s minds who can insist his/her physician/doctor for prescribing drugs from the same company.
The ways of marketing are changing with the introduction of advanced and accessible technologies and competition among companies has increased to get the rising figures on their balance sheets.  Companies are using several techniques for marketing their products apart from the traditional ways.
Attractive advertisements definitely push customers to buy/recommend a particular product, and if you are successful in touching human sentiments or showing empathy, or giving hope to patients then that will definitely help to create faith in a brand.
Social/community programs are also helping patients to know more about the health disorders and solutions/medications. Targeting human intelligence and emotional quotient can help the company grow faster and makes its identity irrespective of flaws/disadvantages.
Companies are creating innovative ideas to capture human sentiments, and psyche for creating a social brand in the society or a rather social branding has become a vital part of marketing, and helping companies in terms of sale numbers, and fetching trust of customers.
So, it will not be wrong in saying, “Touching Human Sentiments; and Creating Brand Loyalty!”
Happy Reading!


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