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Showing posts from April, 2013

Brand Check and Customer Loyalty

Every other person on this planet must be using the Internet to access any kind of information, or perhaps, Internet mania has been grasping everyone’s mind nowadays. It has become a daily ritual to surf on Internet to enquire about the different products or online shopping or just to unlock the human curiosity about unknown/alien information! And everything is available online just with a click of a mouse. Internet is a hub of all information, and it is good to have some piece of information before actually buying products which definitely give some ideas about all the other products available in the market. When it comes to health-related issues; people are more conscious about the medicines and their uses/side effects! Especially the western world is keener on tackling health problems compared to developing countries, but, definitely, the number is increasing optimistically; thanks to the IT boom in India! On the other hand, the pharmaceutical companies are fuelling thei

How to set free your mind for more success in life.

Life is not a horse race then why do we need to put on blinders every day! Blinders are the kind of cups attached to the hood of a horse to keep him on the running track and avoid distractions. Horses do need to focus while they run in the race so their owners tie them with blinders. What about the blinders in our life and who ties them? The routine human life has become like a horse race where everybody keeps their imaginary blinders ‘ON’ all the time to focus on the track and avoid surrounding distractions. It has become such a routine practice that we never bother about our surroundings unless an emergency arises. Blinders do help us when we do some work or study, but we need to put them aside to see the world around us.  We walk straight, and always straight, and sometimes give exercise to our neck while crossing the roads or to see something unusual. We need to get rid of these blinders from our life! Just see the world from your perspective, and forget about the f

How to stay motivated at workplace- What leaders can do to keep their employees happy and motivated

                                                                 “People need the motivation to work efficiently”; indeed a true fact! Why does this happen with every human being? Work, family, and stress have overshadowed the human consciousness! In the race of earning, we have left our all self belongings aside our working table and doing effortless work to bear with the global competition, irrespective of the profession. Competition with colleagues, competition with rival company companions, and so on!! The race does not seem to get a full stop! The human civilization has given a very different curve to life; earlier it was only food, clothes, and shelter, which mattered most, but now the human race has come all the way away from the "THE BASIC NEEDS" of life and is continuing journey towards status, quality and luxury!!! The workplace has become the second home for every earning person on this planet (courtesy to those who work from home), and it is the need of th